The Duo Story
At Duo Group, we believe creativity is more than just a passion — it’s a business. Our mission is to help creators transform their influence into sustainable income by offering personalised strategies, top-tier management, expert business guidance, and so much more.
With years of managing talent and working on the brand side of global campaigns, we understand how both worlds collide. That’s why we’re uniquely positioned to help you stand out, secure brand partnerships, and build a brand that lasts.
Rachael Baxter — Founder & Director
If you’ve ever felt the energy shift when someone walks into a room, chances are it was Rach bringing her A-game. Best described as a powerhouse of strategy, creativity, and connection, she’s built a career at the intersection of talent, branding, and marketing — helping creators and entrepreneurs make an serious impact.
With 15+ years in marketing and 7+ years managing top-tier talent, Rach has worked on global brands and campaigns that have reached millions. She’s seen both sides — what brands look for and what creators need to thrive — and she’s here to bridge that gap.
Her approach? Cut through the noise, elevate your brand, and secure opportunities that matter. All while building a sustainable, authentic business that aligns with your future. Let’s amplify your fingerprint, together.
